Raja's read only memories

First in the US and then in India, Google has been making waves with ‘the web is what you make of it’, its ad-campaign for its internet browser, Google Chrome. Here's a lowdown into the specifics A man is passionate about his new-born baby girl and chronicles her upbringing online; a lady executive at an MNC goes on maternity leave, but her passion for cooking spurs her to start a cookery blog; an artisan facing a tough time marketing traditional Tanjore paintings decides to shift his business online. The commonality in the three incidents: ‘the web is what you make of it’, the latest ad campaign of Google Chrome, the internet browser from the stables of search engine behemoth Google. To get a feel of the relation between advertising and cinema personalities or cricket stars, one only needs to only head to the nearest traffic junction characterised by a slew of billboards or turn on the television. From carbonated drinks to air conditioners or clothing fabrics, these personaliti...