Print in its myriad forms -- source: Internet One may proclaim that factors such as corporate ownership or paid news are the biggest enemies of print media. Bunkum. Its real enemy is, also the unlikeliest: its consumer or the price-conscious reader. The reader, who invariably makes no distinction between content and price and would not even bat an eyelid before switching to another brand simply if it costs a rupee less. Thanks to him, newspapers dread the prospect of raising their prices, fearing that it may drive him away to their competitors – even if it means facing an existential crisis, day-in, day-out . Even a high-school economics student would point out that if the selling price of your product is not even a third of its manufacturing cost, rest assured of a deep hole in the pocket. Be it the stockbroker at Dalal Street, the roadside vegetable seller or the dealer for the latest range of iWhat-nots, margins matter. Even if you are running a Ponzi scheme. ...
Here's how I make sense of my thoughts... well, at least pretend to